Sunday, September 05, 2010
The Most Cost-Effective Gift
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Appreciated securities – an excellent gift  

Your gift of appreciated securities to The Wellness Community is an easy and prudent way to gain substantial tax benefits.  Most gifts of appreciated securities that you have held long term (more than one year) are fully deductible at current fair market value, and you do not incur a tax on unrealized capital gain.

The Most Cost-Effective Gift

As the chart below illustrates, a direct donation of stock to The Wellness Community of Greater St. Louis is the most cost-effective method when compared with a gift of cash or the sale of securities followed by a gift of the proceeds. 

 

 

Give $10,000 Cash

Sell $10,000

in Securities and Give Cash

Give $10,000 in Securities Directly

Fair market value of gift

$10,000 cash

$10,000 sale proceeds

$10,000 in stock

Cost basis

$10,000 cash

$2,000 in stock

$2,000 in stock

Capital gain

$0

$8,000 from sale

$8,000 avoided

Federal capital gains tax

$0

($1,200) due to IRS

$1,200 avoided

Income tax savings

$4,000

$4,000

$4,000

Total tax savings

$4,.000

$2,800

$,5200

 

*Above illustration assumes a 15 percent capital gains tax and a 40 percent combined federal and state income tax bracket. 

Wise time to donate securities

Consider a gift of appreciated securities whenever you prefer not to incur capital gains tax, such as in these circumstances:

  • When a takeover is contemplated
  • When you wish to upgrade your portfolio
  • When you wish to donate cash or holdings in your closely held corporation
  • When you wish to increase your cost basis in a stock you intend to hold
  • When you want a higher yield

 

Multiply your gift

Many corporate matching gift programs will match gifts of securities made by employees, their spouses, retirees and directors.  Please check with your company’s human resources office to determine if it will match your gift.  If so, please obtain the appropriate form from the company and forward to The Wellness Community. 

  
Matching Gifts
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Matching Gifts

If your company has a matching gift program, it may match your donation to The Wellness Community, possibly doubling the value of your gift.  The Wellness Community credits all matching gifts to the initiating donor, so you get credit for your company’s gift. 

Listed below are some of the corporations that are involved in The Wellness Community’s matching gift program.  If you don’t see your company listed below, please contact your human resources office. 

The Wellness Community gratefully acknowledges the following organizations for their support through matching contributions made by their employees and retirees.   

Anheuser-Busch Companies Inc.

Bank of America

The Boeing Company

Emerson

Energizer Charitable Trust

GlaxoSmithKline Foundation

IBM Foundation  

Macy’s Inc.

Mallinckrodt/Tyco Healthcare

Maritz Inc. 

MasterCard International

The Merck Company Foundation

Microsoft Corporation 

Monsanto Fund 

PepsiCo Foundation

Pfizer Inc. 

Sara Lee Foundation

Tenet Healthcare St. Louis and Tenet Healthcare Foundation

  
Transferring Stock
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Your broker may transfer stock to our account at:

Merrill Lynch

8235 Forsyth Blvd.

Clayton, MO 63105

Broker:Marty Oberman 314-290-5720

 

Account #:            68504E77

DTC #: 5198

 

For inquiries or to notify The Wellness Community of a transfer, please contact:

Laura Eller

Finance Director

Phone: 314-238-2000 ext. 22

leller@wellnesscommunitystl.org

  
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